Bahnhofcity Wien Hauptbahnhof | Einkaufszentrum




The opening of the Vienna Central Station is around the corner. While the final phase of construction works is in full swing, the marketing and communications agency, MODUL4 has also been busy. The result is a unique campaign featuring the Austrian top model MarlisPfeifhofer, who interacts skillfully with seemingly floating objects that reflect the huge variety of products available at BahnhofCity Wien. Whether it is the “Banana-shoe-cupcake” or “Strawberry-mobile-dress”, the ad campaign shows what our 115 shops have to offer, while being styled to be reminiscent of the diamond-shaped roof – the new landmark of BahnhofCity.

With the “making of” video, we offer our Inside Talk readers an exclusive glimpse behind the scenes. In the video, you can see how such a photo shoot works. While the whole team enjoyed working on the campaign, it involves much more work than many would expect. The result speaks for itself; however, and will be seen all across Vienna from October.



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